Driving top line growth with Acquisition investments and testings with new levers. The campaign was informed by top performing brands, luxury products, and an eye for the high quality details. New concept testing spanned paid social, influencer partnerships, and connected TV to match the evolving ad environment to unlock higher CTRs.

We experimented with mixing messaging, macro product details and behind the scenes content to revamp our value props to appeal to broader audiences at different levels in consideration cycle.

Role: Creative direction & strategy partnership with Growth Marketing