(re)Fresh from the Fridge

2024 Visual Identity Refresh
Perfect Bar

Perfect Bar is the original refrigerated protein bar. All Perfect Bars are stored in the fridge - no chemicals or artificial preservatives here - but crafted to be enjoyed wherever life takes you. The goal of the brand’s visual identity refresh was to build relevance and give a reason for refrigeration. Packed with up to 17g of protein, 20+ superfoods, cookie dough texture and never anything artificial, Perfect Bar is, well, perfect.

The visual refresh was inspired by the natural tones and coastal views of sunny San Diego where the brand grew it’s roots, the freshness of the Perfect Bar’s fresh ingredients and of course, the cool location of where the protein bars reside - the fridge.

Role: Creative direction & brand identity strategy
Photography: Crawford Captures & Max&Co Photo